Urban Diversion is dedicated to providing our members a comfortable and fun way to meet one another, while participating in a wide variety of activities they love. We organize and host professional quality events centered around our members. We provide a clubhouse that is enticing, friendly and feels like home. Finally, we built an environment based on fun, creativity, warmth, respect and reward for both our employees and our members.
We are a group of people who are dedicated to creating a real community where everyone feels at home and that they are part of something bigger.
We are friends and friends of friends - people too countless to name, who have helped us put Urban Diversion together.
We are investors, large and small, who believe in our dream of a national organization.
We are people like you - our members, who by participating, and sometimes hosting events themselves, make the club what it is, the fastest growing activities club in the area.
Urban Diversion Bay Area is Northern California’s premier outdoor adventure and social activities club. The Urban Diversion team is a group of people dedicated to creating a social community where people can come together in an environment based on fun, creativity, warmth and respect. The essence of our club is to create great experiences for our members and we pride ourselves on our excellent reputation for service and innovative events. We organize and host quality events centered around our members. The UD team doesn't just organize the events, we participate and have fun right along side you!
The staff of Urban Diversion is here to make your experience the best it can be. Get to know each of your staff members as you get to know everyone in the club:
Lance Evander - Founder and Adventurer
Lance is Urban Diversion’s illustrious founder and sovereign leader. Lance grew up in Minnesota and did his masters study in Germany after visiting a friend and forgetting to come back. He is our technology guru and in a former life he was a java architect for NATO and IBM employee. Lance has traveled the world, and will take you with on some new adventures. If it’s wild and crazy, Lance has probably done it! Lance is unmistakable at most events - he is the guy who is usually having the most fun! We urge caution when spending time with Lance – his adventurous and fun-seeking spirit is contagious!
Erik Boone - COO, the one who makes the plans
Erik is Urban Diversion’s COO in charge of operations, marketing, and strategic planning. Erik also the man behind BOONE skis, California’s Independent Ski Company, and helps lead up Urban Diversion's Tahoe Ski cabins. When he’s not working at Urban Diversion, he loves to be on the snow testing his products. Erik graduated from the University of California, Santa Barbara for undergrad and earned his MBA from the University of Pittsburgh.
Joshua Pollack - Events Manager and the Face of Urban Diversion Bay Area
Joshua is Urban Diversion’s Events Director in charge of the Urban Diversion events calendar from start to finish! Joshua is a SO-Cal native who moved to the area to study at the University of California, Santa Cruz. Joshua has a passion for music and is the lead singer in the world’s greatest band, Natron Blue. He also has a background in the music industry. After graduating from UC-Santa Cruz he worked as the New Media Manager at MCA records as well as the Director of New Media Marketing at Repossession Records and Drive-Through Records.
Amy Borro - Member Relations
Amy is Urban Diversion’s liason to current members and prospective members, the Marketing Manager in charge of PR, Marketing and Business Development at Urban Diversion. Amy is our posh transplant from Hampshire, England. After graduating with her B.A from the University of Derby, Amy worked in marketing for the travel industry while also earning her master’s degree in Marketing Communications from Bournemouth University. When Amy’s not hard at work for Urban Diversion, she loves shopping, eating and traveling.
Dal McGinnis - The Ultimate Outdoor Adventurer
Dal is Urban Diversion’s Outdoor Adventures Guru. Born and raised in Southwest British Columbia, Dal spent 12 years as a Search and Rescue Tech for mountain rescue, swiftwater rescue, dive rescue, first responder, high angle, helicopter external transport, and avalanche response. He has traveled the globe pursuing adventures some of the famous 7 summits. Dal is also an experienced cross country and downhill mountain bike and adventure racer. Dal moved to San Francisco in 2008 and is recently enjoying the dining, night life, art and culture of this great city.
Ashley LeMay - Events Intern
Ashley is Urban Diversion’s events intern in charge of coordinating and hosting Urban Diversion events. Ashley hails from Boston and is also attending college. When she’s not hard at work with Urban Diversion, she likes to go out on the town and especially loves to dance.
Ashleigh Steel - Events Intern
Ashleigh is Urban Diversion’s events intern in charge of coordinating and hosting Urban Diversion events. Ashleigh is a University student visiting from Essex, England and she has the accent to prove it! Ashleigh has a huge personality and is a favorite with the members. She never misses a chance for a new adventure or a night out on the town!
Blasts from the past – There are a lot of past staff members you may meet at events too! See some past staff ►